Use cases
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ASEAN
Thailand
Personal Data Protection Act 2019 (PDPA TH)
Regulator: Personal Data Protection Committee (PDPC Thailand)
What makes this market distinct
- LINE is the dominant messaging and ads platform — most sGTM vendors do not support LINE CAPI
- PDPA enforcement intensified post-2022; fines reach THB 5 million per offence
- E-commerce, healthcare, and tourism verticals demand precise measurement
- Thai language localization rarely well-supported in tracking platforms
How HighAdsROI fits
- Native LINE Conversion API + LIFF integration
- Thai localization for cookie banners and policy templates
- Data plane in asia-southeast1 (Singapore) with TH cross-border attestation
- Compliance pack reviewed by Thailand-based legal counsel (post v1.0)
Regulatory primers we ship with
PDPA Thailand
B.E. 2562 (2019), in force June 2022
- Consent, lawful basis, purpose limitation
- Data Subject Rights including erasure
- Mandatory DPO for large or sensitive processors
- Cross-border requires adequate protection or consent
Cross-border transfer
PDPA TH Section 28–29
- Pre-drafted TH cross-border attestation in Thai
- Standard Contractual Clauses model adapted for TH
LINE platform integration
LINE OA + Login + Beacon + Pay
- LINE penetration in Thailand among the highest globally
- Native LINE Conversion API integration
- LIFF (LINE Front-end Framework) first-party signal capture
Ad-platform capabilities live in this market
Meta CAPI TikTok Events API LINE Conversion API Google Ads LinkedIn Insight CAPI