Features
Engineered for confidence — ad-blocker resilient, cookie-deprecation ready, audit-prepared, and aligned with 11 regulatory regimes.
Thirteen lines of defence
From signal capture to data retention — every stage is hardened, observable, and yours to govern.
First-party signal capture
Capture fbp / fbc / ttclid / line_uuid / gclid via your own subdomain — resilient by design, ad-blocker and ITP-tolerant.
Identity bridge
anonymous_id ↔ member_id mapping with 30-day rolling lookup. Identity persists seamlessly through login.
Repair on the fly
Missing fbp / fbc on a conversion? We backfill from history before the event leaves your edge.
Event-ID dedup
FB Events Manager shows ‘Deduplicated’. Browser pixel + server CAPI never double-count.
Pixel routing
Full-fanout, ratio split, event-based switching, time-based switching — any pattern, any platform.
Data sovereignty
Firestore + BigQuery in your GCP project. Direct query access. No vendor lock-in.
PII at rest = SHA-256
Email and phone are hashed before storage. Plaintext never lands in BigQuery.
Modular by design
Pause the worker, fetch from DB manually, fire CAPI by hand — every link is replaceable.
Verified routes
Cloud Scheduler routes go through OIDC + audience verification. No accidental triggers.
CRM-augmented match rates
Upload member_id / email / phone. We hash and attach automatically — match quality up.
Audience automation
Condition-scan triggers automatic CAPI replays for missed conversions.
Retention you control
730-day default with auto-purge across BigQuery + Firestore. Tune per regulatory regime.
Observability built-in
Per-event success / permanent-failure metrics, Worker bypass mode, structured error_kind taxonomy.