1. What are cookies
Cookies are small text files placed on your device by websites you visit. They are widely used to make websites work and to provide analytics or marketing functionality. We also use similar technologies (localStorage, sessionStorage) — this policy applies equally.
2. Cookies we use
Strictly necessary (always on)
highadsroi_cookie_consent_v1— stores your consent preferences. localStorage. 12 months.- Cloudflare bot-protection cookies — short-lived, set automatically when traffic is challenged.
Analytics (only with consent)
_ga,_ga_*— Google Analytics 4. Anonymised IP, server-side via our own sGTM endpoint. 13 months.- Self-hosted analytics (Plausible / Fathom) — cookieless; counts only.
Marketing (only with consent)
_fbp,_fbc— Meta Pixel via our own sGTM proxy. 90 days.- LinkedIn Insight Tag — B2B retargeting. 6 months.
- TikTok Pixel — only loaded if you arrived from a TikTok ad. 13 months.
3. Your consent
The first time you visit, a banner appears asking which categories you consent to. Strictly necessary cookies are always on. You can accept all, reject all, or pick categories. Your choice is stored in highadsroi_cookie_consent_v1 (localStorage). We honour Google Consent Mode v2 — analytics and marketing cookies remain dormant until you grant consent.
4. Change your preferences
Reopen the cookie banner via the "Cookie preferences" link in the footer at any time. Clearing the highadsroi_cookie_consent_v1 entry from your browser's storage will trigger the banner on next page load.
5. Browser controls
You can also control cookies directly:
Blocking strictly-necessary cookies will break the cookie consent banner itself; please use our preferences UI instead.